Ebook pirates “tend to be from better-off socio-economic groups, and to be aged between 31 and 50-something. “It’s not the people who can’t afford books,” he said. “It’s not teenagers in their rooms.”
There’s an argument that you sometimes see that ‘a download is not equal to a lost sale, because that person wouldn’t have bought it anyway’, and there’s varying evidence on that, but it’s very much a static analysis of a dynamic problem, because if you normalise the practice of pirating books, you erode incentive for people to pay for them, so eventually, people who would have bought them stop doing so.
