This may sound archaic now, but most people didn’t even have DVD players 20 years ago. The format was adopted by major manufacturers like Philips and Sony in the mid 1990s. The ubiquitous VHS tape, however, was tougher and costlier to mail safely. Co-founders Reed Hastings and Marc Randolph tested the durability of the burgeoning disc format by mailing a CD in a blue greeting-card envelope to Hastings’ home when Netflix was still a seed of an idea.
Much of Netflix’s story thus far has been a saga of disruption. Can it continue shaping consumer viewing habits?