“My brother-in-law is a cop and he busted these straw dealers down on Monte Vista Ave. I got a glimpse of their product. Pathetic, flimsy, no color, impure plastic. Then I found out what they were going for.” A small case of straws can easily sell for tens of thousands of dollars in this new high-scarcity market. “I knew I could easily create a superior product,” Silver said. “They’re going to drink from straws anyway—I might as well make them a better product.”