To Sweeney, and many thousands of others, the social network often said to be dead has become like a…

To Sweeney, and many thousands of others, the social network often said to be dead has become like a kind of small-town mall, that “only has a movie theater, a TJ Maxx, couple of shoe stores, and a Cinnabon left open,” Sweeney wrote in a public post. A little clunky, a little forlorn—but home.

With the clock ticking, Google+ users are warily eyeing their alternatives. A “Google+ Mass Migration” group has already sprung up (on Google+, of course) for “community leaders” to decide “where we go.” The options so far are suitably niche: the privacy-oriented social network MeWe; the decentralized, open-source network Mastodon; and Pluspora, which describes itself as an “online social world where you are in control.” Facebook is absolutely off the table.

To Sweeney, and many thousands of others, the social network often said to be dead has become like a...

A few thousand people are bidding a reluctant farewell to their favorite social network.

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